Gustavo Boregio has to work hard to get out of the technology part of bots, and get into the marketing, and communications part of agency building. When he does, his agency thrives, and his clients get the benefit of the tech side, too!


Main Mindset Obstacle:

  • Gustavo started with the low-end things, but in the end it just ended up being a headache.
    • Now, he is even at the point where he fires clients if they aren’t worth the hassle.
    • He focuses on the clients that he can feel valued with.

Gustavo’s Autobiography:

  • The title of Gustavo’s autobiography would be called “The Fixer Upper Dad.”
    • One of the main reasons Gustavo quit his job and started on chatbots was to be closer with his children.
  • Doctor Brown from Back To The Future would write his autobiography.
  • The quote Gustavo lived by would be “well, but is that really like that?”

Check out Gustavo’s website!


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